How Facebook Ads ROI Has Shifted in the Post COVID World and Your Takeaway for Success

Facebook Ads

The COVID-19 pandemic has hit small businesses where it hurts the most, their bottom line. The demand has been at an all-time low, and if the situation does not improve in the near future, the coffers of many small businesses are sure to be depleted, rendering the businesses out of the market. Every business vertical … Read more

What You Should (and Shouldn’t) Do in Facebook Advertising

Facebook Advertising

Social media continues to be the largest way consumers connect with family and friends. It has become a method for communicating, staying up to date with news, as well as advertising products and services. Business owners will often pay to have their service advertised on Facebook with the goal of attracting more traffic and leads … Read more

Four Reasons Your Business Needs to Be on Facebook

There are plenty of social media options out there, but Facebook remains one of the most important. Facebook continues to evolve as the world of social media does, and continually offers new things for individuals and businesses. There are many things that you can do with Facebook. Those many things are the reasons your business … Read more

Oculus Rift and What Facebook’s Purchase of the Company Might Mean for Gamers

Oculus Rift - Facebook

You may have heard that social media giant Facebook just bought Oculus Rift for the outrageous amount of $2 billion. Fans have mixed feelings with regards to the purchase, and while some are angry that Oculus agreed to the deal, others are disappointed. Believe it or not, the merger comes with some good news too. Let’s … Read more

The Evolution of Social Media

Evolution of Social Media

Social media currently has about 1,730,000,000 active users, and that number is growing everyday according to social media management system, HootSuite. This means approximately 25 percent of the world’s population is involved with a social network, including 1.2 billion on Facebook, 300 million on Google+, 260 million on LinkedIn and 225 million on Twitter. These … Read more

Teens Prefer WhatsApp Over Facebook


Facebook is repeatedly reporting witnesses of decrease in its daily users due to popularity of new application called WhatsApp. This decrease is seen under teen users; who have started to prefer WhatsApp instead of Facebook for mobile messaging. Not only WhatsApp but also WeChat is also in the race to beat with social networking giant … Read more