Building and maintaining a website takes a lot more than picking a domain name. There are many aspects you should be concerned with, one of the most important of which, is your web hosting service. If you’re starting a business or an e-commerce site, the more important it is for you to choose a reliable web hosting provider.
In simple terms, a web hosting provider is responsible for making your website accessible to Internet users around the world. You pay your provider “rent” for a space in the vast worldwide web. There are ways to host your website yourself but if you don’t have the technical know-how, availing the services of a third-party host is more ideal. It also gives you the chance to focus on developing your site and attending to the needs of your clients instead.
Here are the reasons why it is definitely crucial that you choose the best web hosting provider:
- Downtime Can be Disastrous
If you’re in a medium-to-large business, a few minutes’ downtime can cost you lots of money. Too many unscheduled downtimes due to an unreliable host can get your website bad reviews and lose the interest of customers, not to mention, harm your reputation and credibility.
- Security is a Question
E-commerce websites are more vulnerable to security issues primarily because everything, including payment transactions, is done online. Most web hosting providers now offer additional security features in addition to their basic hosting packages. Make it a point to choose a web host that can help you create an e-commerce site with outstanding security features.
- Speed is an Asset
Provide quality user experience with a fast website. Customers are going to able to access your web pages, and your products much more easily; and this translates to more traffic, more sales, satisfied customers, and ultimately, bigger revenue.
- Negative SEO Ranking
The higher you rank in search engine results pages, the more people find out about your site and the better chances for business to succeed. If your site takes too slow to load and is often down, it affects your Google ranking. Choose a web hosting provider that can provide some assistance in optimizing your web pages. There are a lot of web hosts now that include Search Engine Optimization (SEO) features in the web hosting packages they offer.
- Malware Attacks
If you end up availing the services of an unreliable web host, you expose not only your website, but your customers as well—to malware, phishing, and other online dangers.
Are you happy with your web hosting provider? Are you still looking for the best web hosting service for your e-commerce site? Do your research well, because your web host can make or break your business. The success of your business depends on how the usability and accessibility of your site, factors which would rely on the web hosting provider you end up choosing.
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