Search Engine Optimization (SEO) is about to improving the overall visibility of a website or web pages in search engines naturally. Today proper optimization of a website or web pages are required if they want to appear in the search engines. SEO is the set of instruction which suggest search engines to decide whether it should be indexed or not. Generally seo included following things – title of website or web pages, descriptions, keywords, index or no index instructions.
Earlier search engines were not uses the concept seo. Thus, search engines were not perfect as it is today. People luckily get proper and accurate results from search engines because that time seo was not in the story.
Today Search Engine Optimization is playing important role for webmasters to gain huge popularity on search engines. To gain huge popularity out of your good content is only possible when you do proper optimization with your website.
In very simple term Search Engine Optimization is optimization of your website for search engines that it can easily index your website using most effective techniques.
How does Search Engine Optimization (SEO) Works?
Search Engines are like a web crawler where we submit a home page link of our website. Once we submitted a home page link, web crawler start crawling that master link and index or no index all the available pages which seems to be available that time. It depends upon the type of search engine that how much things are indexed by it from the submitted by us.
Search engines uses term ‘Metadata’ for the collected information out of a website or a web page. Metadata is the data of data which includes basic information about a website or web page like title, description, time and date, index or no index instructions, language and some other details.
Before indexing any website or a webpage search engine collects the metadata of that particular site or pages, which will further help them in showing the relevant results based on the similarities of search queries with your metadata.
Big search engines like Google, Bing, Yahoo and all uses the same technique with some of unique methods to index your web pages in their search engines.
Today if you do proper optimization with your website, your website will present qualitative metadata to search engines. A quality metadata not only helps getting higher visibility but also brings high traffic. Thus, Search Engine Optimization is a primary requirement of webmasters to optimize their websites for better seo.
These are the complete details about what is Search Engine Optimization and how does it works in real time. Everyone must do a better search engine optimization for higher visibility and higher ranks on search engines.