Ten years ago, there were approximately 220,000 businesses located in New York City, and 98 percent of them were small businesses. In this highly competitive universe, how can your brand stand out from the competition? Amidst the tragedy, something that the COVID-19 crisis proved was the change in consumer behavior. A McKinsey Global Institute study … Read more
If you know everything there is to know about bicycles and have a lot of passion for design, then you are a perfect candidate to start your own business building bikes. There are already a lot of big brands and even small boutique bikes out there, so how will yours stand out? There are a … Read more
Whether it is the launch of your new business or expansion of the existing product line, including a video in your strategy can help turn your business launch from good to great. Why, you may ask? The main reason is that video attracts and converts users to customers. It is the power of video which … Read more
It is easy to become settled in your own ways. You may feel nothing wrong with doing what you do best without ever taking the plunge to try something new. But this type of thinking can also lead to stagnation and stunted growth. The same might be the case for your online business. It can … Read more
Video ads are very beneficial and the most convenient way to get the attention of the viewers. If any product is successful in the market, then its promotion is an essential part of its journey. Apart from the quality of the product, it is necessary to create a space in your audience’s heart. We know … Read more
Your business could provide the best service in the world or have the most stunning products, but if no one knows you exist, it makes no difference how good you are. If you want your business to be recognized and to grow, increasing your leads is a must. A lead increase can not only improve … Read more
Customized bookmarks can serve as a great promotional tool for businesses. They can be used as a mini flyer that can be used to market goods and services. People are more inclined to keep bookmarks with your business name tucked away inside their favorite books. Giving bookmarks is an effective and inexpensive way to market … Read more
The stigma is evident. Consumers right now are getting tired of paid advertising. For sure, you know it too. Thus, the quests for another marketing tactics are continuous and found its way to influencer marketing. The concept of influencer marketing is pretty simple. A particular brand teams up with a person who has a substantial … Read more