Your business could provide the best service in the world or have the most stunning products, but if no one knows you exist, it makes no difference how good you are. If you want your business to be recognized and to grow, increasing your leads is a must.
A lead increase can not only improve conversation rates and reflect positively on client and sales rates – it can also pave the way for greater brand recognition.
Here are 5 ways to generate more leads for your business.
Run a Competition
The more email addresses and social media followers you can get the better, and so hosting a competition is a great way to generate lots of new leads. Decide what the prize will be and start spreading the word.
Use your website, blog, and social media platforms to invite people to take part. Ask existing clients and followers to share the details in exchange for extra entries. You can generate a pretty good buzz with a competition or giveaway and should end up with a ton of new potential customers.
Business to Business Leads
LinkedIn is a social media platform designed specifically for the business community and is a great way to generate new leads.
Whilst it differs to direct selling platforms, it provides a great way to interact with industries you feel may benefit from your services.
Whether it be posting business-related articles, engaging in discussions with other professionals, or posting details of a project you recently completed, LinkedIn lead generation could prove to be extremely beneficial.
Utilize Your Website
Whilst your website will provide lots of important data that will allow you to analyze what your potential customers are looking for; many aren’t geared up to provide you with actual leads.
Make sure it’s set up to persuade customers to leave details such as email address, name, and phone number to allow you to contact them in the future. The easier it is to contact them, the more chances of you converting them to a paying customer.
If clients leave their contact number, strike while the iron is hot and contact them within 1 or 2 working days.
Work Your Existing Leads
It’s all very well creating new leads, but you also need to make sure you are working the leads you already have.
The more familiar your existing leads are with your company, the higher the chance of them purchasing. It’s also more likely that they will recommend you to others.
Plan regular email marketing campaigns and make sure that they are engaging and interested.
Targeted Facebook Campaigns
On social media platforms such as Facebook, you can market to a target demographic. You specify what you want to send and who you want to send it to, and Facebook will do the rest.
You can also integrate Facebook with your existing CRM systems to make the whole process quicker and smoother.
The many customizable strategies available should lead to a better-quality lead engaging with your page.