Choosing the best marketing method for your business can be tough – with so many options available, how do you know which will be the most successful for you? Last year, £3.7 billion was spent on outdoor advertising – if your competitors have a slice of the action, then maybe you should. It’s big business!
But for any outdoor advertising to be noticed, and by the people you want to see, it needs to be positioned in the best place. Specialists in outdoor banner printing and offset book printing, Where the Trade Buys have offered up this advice to make sure that your banner is in the right place.
Ask yourself: where will your customers be looking? Where will your new potential customers be looking? It goes without saying that your banner needs to be in front of potential customers. There are many key considerations to evaluate when establishing where your banner should be placed. Keep the following in mind when you’re making the decision:
- In public spaces. Whether it’s a building wrap or scaffolding, getting outdoor banners in high-traffic public spaces is a great way to get a lot of brand exposure very quickly.
- At public events. Public events such as marathons, festivals and others are usually highly populated with people, so you’ll be able to get your message to many very quickly. Make sure it makes sense for your business to be seen in affiliation with the event, and that the people who are attending it fit your customer demographic – otherwise they’re very unlikely to convert into customers.
- Exhibitions and trade shows. Outdoor banners can be utilized for the indoors very successfully at industry exhibitions and trade shows. Make sure when you’re setting up that your banner is in visitors’ line of sight so you can attract passersby as they enjoy the exhibition.
- Inside your establishment – If you own a shop or leisure venue that’s open to members of the public, having a large display banner in your premises will help you to quickly and effectively promote any offers or products that you’re trying to push. An added bonus? If it’s on your property, you can change the banners as often as you feel.
- Outside your establishment – Banners can be used to great effect outside your workplace. Again, you can use them to promote your latest products or services, or any offers that may be of interest – offers are a great way to attract new customers who haven’t worked with you before. You can also use outdoor banners to replace the company logo and signage – as they can be a much more affordable option than more permanent solutions.
The location of your banner should be relatively close to your establishment – existing and new customers will not want to travel far to find you. Putting the sign near your premises gives your banner the best chance of success.
Also, consider where your competitors are advertising; you should always be aware of what your competitors are up to. This should inform your decisions for two reasons – it will give you a good idea of places that work in your market – but it also may be worth avoiding so you’re not advertising in the same place as your direct competitors.
Designing Your Outdoor Banner
First things first, before you begin the design stages of your outdoor banner, remember to consider who you are designing it for, and what will they be looking for.
Your banner needs to grab the attention of passers-by, so make sure it is eye-catching for the right reasons. Make sure you consider the following five tips:
- The bigger picture. How will the banner look when it’s full-size and in place? Having an eye on the bigger picture will help you to work out the details.
- Keep things clear and simple. Try not to overcomplicate your banner with lots of different fonts or too many images. Instead, strip back as much as possible and keep the message simple.
- Your color choices. Your color choices should be eye-catching whilst simultaneously reflecting your brand. Keep them to 1-2 colors that are easy to read.
- A call to action. What do you want people to do after seeing your banner? Calls to action could include:
- A visit to your premises
- Contacting you
- Visiting your website to find out more
- The quality of the print and finish. You want precise printing and a high-quality finish to give your brand the best chance of a good first impression.