SEO is the complex art of fine-tuning a website so that it will rank higher on the search engine results and therefore receive more traffic. Google chooses to display websites that are relevant and authoritative and offer the reader something of value. This relevance is measured by a complicated algorithm that measures the page content, the words on the page, the number of websites linking to the page and the quality of the other pages that link to it. It is about reputation and relevance, as well as visitor satisfaction.
Search Engine Optimization is a very important aspect of an online marketing strategy. You can have the best website in the world, but without a strong SEO strategy it will not be seen by enough people and you won’t achieve the success you deserve.
Many companies choose to enlist the help of an SEO expert to help them develop an effective strategy to boost their search engine rankings. For example, hiring the web design services of Boss Digital will help to increase your sales, improve your ranking and build your brand awareness in a powerful way online.
Using Social Media to Affect Your SEO
One of the main factors that will boost your SEO is Social Media. Social media has long ago become an important part of how we live our lives and social marketing is also having a major transformative effect on SEO.
Social sharing is becoming a very important method of link sharing, a digital form of “word of mouth”. If your website offers content that viewer find inspiring, entertaining or valuable, they will be more likely to pass it on to their friends. This will increase the number of links back to your website, making your content more visible in search engines.
Elements of Web Design to Improve SEO
Another major factor that influences Search Engine Optimization is your web design. With the right design, it is possible to build an SEO friendly website from the very beginning. It is similar to building a house – if you are able to start from scratch then you can build the features that you desire directly into the house itself. If you have to start after the fact, you have to add-on features and renovate as best you can.
For example, one of the factors that affect your SEO is the loading time of your website. A website that loads quickly will rank higher on search engines. Also, if your website has a simple and straightforward navigation, this will make it easier for the search engines to “crawl” it and index it. Google also likes to find important relevant information above the “fold”, which is the part of the website that can be seen without scrolling down.
Search engine optimization is a very important aspect of your website and it can be affected by your social media presence as well as your web design, so make sure that these elements are contributing as much as possible to your high rankings.