The digital environment is in a state of continual change, with social media at its heart, shaping almost every aspect of our everyday interactions. From January 2023 to January 2024, the global social media user base has increased by 320 million, marking an 8% growth compared to the previous year. The potential to engage this…
There are a number of ways to measure the success of your social media marketing campaigns. Here are 15 key metrics to consider: 1. Engagement rates. Engagement rates refer to the number of people who interact with your content, like, comment, or share it. This is a good metric to track because it shows how…
The internet has become a powerful marketing tool for businesses of all kinds and sizes. So much so that almost anyone with an idea or product can now create an online presence and sell their services or goods. The key is to use social media channels to your advantage and not get left behind. Here…
The COVID-19 pandemic has hit small businesses where it hurts the most, their bottom line. The demand has been at an all-time low, and if the situation does not improve in the near future, the coffers of many small businesses are sure to be depleted, rendering the businesses out of the market. Every business vertical…
As far as digital marketing goes, it doesn’t get any better than Instagram. This is especially true if you are targeting a younger audience and want to gain as much traction as you can. At the same time, there is no denying that this social media platform is rather oversaturated with brands. This means that…
In any business, particularly try to bring new change and amendments to help the people. As a loyal dealer, you should present yourself for criticism and always available for your viewers. Don’t dependable on the number of followers. All you need to do it to set a platform to do marketing. For marketing purpose, you…
The advancements in technology have led social media to become one of the most sought-after media for marketing. Social media sites have an increasing number of subscribers by the day, and almost all of the world’s population who have access to the internet are active on it. It is given that the more followers you…