7 Best Marketing Practices for Startups

“Marketing is too important to be left to the marketing department.” — David Packard You’ll agree with me that the marketing process is much harder than the building process. But you have to market your startup if you must succeed. You should know that there are lots of alternatives out there. Your target customers have … Read more

Digital Marketers Focus on Ad Blocking

While we all know that business never happens for free, it is difficult to shun ads on screens. However, these ads are annoying and intrude us immensely while doing an important task on the internet. In fact, sometimes it forces us in an awful situation when an irrelevant advertisement flashes on the screen during a … Read more

Is Customer Service at the Heart of Marketing?


Most business owners will agree that customer service is one of the most important factors of their overall business strategy. After all, it can help you to develop a loyal customer base, which ultimately results in word-of-mouth marketing – probably the most effective type of marketing there is. With the significant rise of digital marketing … Read more

Understanding the Strengths of Online Marketing

Online Marketing

If for some reason, your small business isn’t doing any e-marketing yet, you’re definitely missing out. Businesses are jumping in on online marketing opportunities these days for a reason. There are countless advantages to doing online marketing, regardless of whatever kind of business you are running. Here are ten reasons why you should definitely be … Read more

Business to Business Marketing – Top Tips for Success

Business Children

Speak to a marketer working in the Business to Business (or B2B) sector and they’ll tell you that consumer marketers don’t know they’re born. Compared to getting messages to a consumer market, B2B specialists have a much tougher time finding the right messages and getting them to the right people. There are some tips from … Read more