Tag: Marketing
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Is Customer Service at the Heart of Marketing?
Most business owners will agree that customer service is one of the most important factors of their overall business strategy. After all, it can help you to develop a loyal customer base, which ultimately results in word-of-mouth marketing – probably the most effective type of marketing there is. With the significant rise of digital marketing…
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Understanding the Strengths of Online Marketing
If for some reason, your small business isn’t doing any e-marketing yet, you’re definitely missing out. Businesses are jumping in on online marketing opportunities these days for a reason. There are countless advantages to doing online marketing, regardless of whatever kind of business you are running. Here are ten reasons why you should definitely be…
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Business to Business Marketing – Top Tips for Success
Speak to a marketer working in the Business to Business (or B2B) sector and they’ll tell you that consumer marketers don’t know they’re born. Compared to getting messages to a consumer market, B2B specialists have a much tougher time finding the right messages and getting them to the right people. There are some tips from…