Despite a widely circulating opinion that social media is the king of the contemporary digital communication, the statistics keeps showing that just email outperforms any other communication channel exponentially. Since the average email open rate comes to 30%, the visibility of the content delivered by emails performs much better in comparison with Facebook and Twitter, … Read more
A list is termed as a collection of emails that the potential customers provide to your business in exchange for your special offers, updates and more. At first, you should ask them to sign up. Below here are the reasons why an email list is significant for a business. Ensures You Are Interacting with the … Read more
When talking about marketing channels, we often forget emails that we sent on a daily basis. I don’t mean newsletters or the promotional ones. I mean the usual person-to-person communication via email. A personal email has a powerful marketing potential. If it has a call to action, it can increase your brand awareness, convert your … Read more
While we all know that business never happens for free, it is difficult to shun ads on screens. However, these ads are annoying and intrude us immensely while doing an important task on the internet. In fact, sometimes it forces us in an awful situation when an irrelevant advertisement flashes on the screen during a … Read more
Any small business owner with even a hint of experience in digital marketing knows that email marketing is one of the most powerful tools in any small business arsenal. However, if not handled correctly an email marketing campaign can actually result in less than stellar figures. In the best case, it’s a miniscule return on … Read more
Most business owners will agree that customer service is one of the most important factors of their overall business strategy. After all, it can help you to develop a loyal customer base, which ultimately results in word-of-mouth marketing – probably the most effective type of marketing there is. With the significant rise of digital marketing … Read more