A list is termed as a collection of emails that the potential customers provide to your business in exchange for your special offers, updates and more. At first, you should ask them to sign up. Below here are the reasons why an email list is significant for a business.
Ensures You Are Interacting with the Real People
Marketing can be extremely hard when you don’t have clear idea of who you are talking to. You will be only studying the social media analytics, web page traffic analysis, generalized customer demographics and the marketing basics to come up with something on which you can base the idea of who you are marketing to. It gets harder when more irrelevant viewers, digital viruses and internet trolls mix their activities into your database. Few internet trolls who provide fake links that they will send thousands of fake traffic to your web pages when you click the link are also present. On the internet, this type of common mischief can make the analytics software deliver results that are inaccurate and make the marketers post content that is irrelevant leading to loss of real customers.
You will be having a clear idea of the person you are interacting with. If you have their emails, you will be able to view their names, which pages they visit frequently when they are not on your webpages, what they like and don’t like and many more. This authentic and clear information will offer you content that is highly relevant. Your customers and you will be on the same page. Next time, if the internet trolls attack again, you can distinguish them from the customer emails.
Enables Effective Marketing
A person may make an ideal product but its success will not end there as it must reach the people in a proper way. These days, the success of a product is highly dependent on persistent marketing. The effective marketing involves a lot of work including responding quickly to potential customers and round the clock promotions. How can marketers become successful in this?
The trick is to do effective marketing. Here, effective marketing implies you should market your product where it will be highly effective. When you compare sending mails to customers for 2 hours and posting ads in social media for 8 hours, the former wins. This is because, your posts are posted alongside many other posts in social media platforms and they show up in the post feeds of everyone within a few hours. Most of those post feeds’ owners will not even be online to be able to read your posts.
The advantage with email list is, the emails you send will stay in the email folders of subscribers till they read those mails. This provides you with a much better chance of your emails getting read and there will be a possibility of you making higher sales.
People Want to Hear from You
When you market through social media, sometimes, there is a possibility of receiving criticism from irate users who don’t like your post. This situation arises as everyone in social media don’t want to hear from you. On the other side, people will sign up for your mails when they are interested in hearing from you and learning more about you. Till you keep your emails’ content relevant and send them at correct frequency, marketing with an email list will give you confidence that you are sending messages to people who are waiting for them and who will read them for sure and you are not causing trouble to anyone.
Your Customers Will Be within Reach
Email and social media are few of the top channels for marketing. Social media is a ‘play’ to most people except for marketers. During their working hours, the customers don’t go to social media but they check their mails frequently. When they wake up everyday, the first thing they do is checking their mails and they do it few times in a single day as they are more focused on the mails they receive. So, marketing via email list allows you to contact them easily at any time. When it comes to social media, they might be asleep or offline at the time of your posting and your posts will be pushed by other people’s newer posts and other organizations out of posts feed while your customers are away. With emails, they will find you when they return.
You Will Remain in the Minds of Your Customers
You will acquire customers who are not present on social media from time to time. If they find your web page and like it, they can come again by googling it. They can come even after a large time gap. So, in this gap, what if you lost your rank in the Google search results? They just can’t find you. On the other side, if you make your customers sign up in your mailing list, they cannot forget you. You need not bother even if you lose your rank in the Google search results.
You Will Have More Control
Your marketing processes will be controlled by other organizations if you market through online ads and social media. Twitter, facebook and many more companies make various rules on who can view your posts, how many posts you can post and more. If they update their Terms of Service and if a part of your marketing campaign does not obey their rules, there is a risk of you getting banned. So, to keep your place safe in online ads and social media, you have to update yourself regularly and must align with their rules and regulations. When it comes to email list, you are the one who has more control as it is just between you and your customers. Any company cannot shut down your list. As long as you keep working, your list will remain as it is.
This article is written by Savaram Ravindra. He was born and raised in Hyderabad, popularly known as the ‘City of Pearls’. He is presently working as a Content Contributor at Tekslate.com and Mindmajix.com. His previous professional experience includes Programmer Analyst at Cognizant Technology Solutions. He holds a Masters degree in Nanotechnology from VIT University. He enjoys spending time with his friends. He can be contacted at firstname.lastname@example.org. Connect with him also on LinkedIn and Twitter.