4 Tips for Growing Your Small Business

Startup

The world of commerce thrives on new ideas and businesses! All large companies start with just a person and a vision. If that’s you, don’t be afraid to get started with your small business. Below we have compiled a list of some tips and skills that you can use to help grow your small business … Read more

How do you know when professional negligence has occurred?

Professional negligence

Professional negligence is when a professional does not fulfil their responsibilities to a good standard. A professional is expected to offer a reasonable level of service – but unfortunately, this isn’t always the case. You can only file a negligence case against someone who is supposed to be an expert in their field. Negligence can … Read more

How to Find and Appeal to Your Audience Online?

Audience

Ten years ago, there were approximately 220,000 businesses located in New York City, and 98 percent of them were small businesses. In this highly competitive universe, how can your brand stand out from the competition? Amidst the tragedy, something that the COVID-19 crisis proved was the change in consumer behavior. A McKinsey Global Institute study … Read more

How to improve your customer experience when selling online?

Customer experience

Throughout the last 12 months, ecommerce companies across the board have seen their businesses grow exponentially. With non-essential retail closed for much of the year, customers took to online shopping to fill the gap, some for the very first time. While growth is great, especially in tough economic times, having an open online presence can … Read more

Is Customer Service at the Heart of Marketing?

Customer

Most business owners will agree that customer service is one of the most important factors of their overall business strategy. After all, it can help you to develop a loyal customer base, which ultimately results in word-of-mouth marketing – probably the most effective type of marketing there is. With the significant rise of digital marketing … Read more