Search engine optimization is not properly understood by many. The truth is that SEO is much more complicated than you may believe. That is why so many SEO myths exist at the moment. While good SEO work is beneficial for companies from all around the world, in order to gain those benefits, you need knowledge. You do have to avoid believing absolutely all the things you hear, especially the following myths.
SEO Will Not Work
It is surprising to notice that there are still so many that think SEO does not work. There is a reason why most large sites out there work with an SEO agency. That reason is that search engine optimization does help in increasing traffic and company profits. It should also be mentioned that the use of search engines is seen as the fourth most popular online activity after watching video, social media and emailing.
One SEO Campaign Is Enough
There is this myth that you just have to perform one campaign and that is enough. Even if you manage to get to the very first position of Google for a great keyword, this does not mean that you will remain there if you do not continue doing search engine optimization work. Traffic will fall as time passes if SEO becomes absent. Obviously, great content writing is still a necessity and the exact same thing can be said about performing and SEO campaign.
Keywords Are The Most Important Part Of SEO
Believe it or not, SEO is so much more than just a set of keywords. In the past, the main focus was put on keyword spam because this is what worked best. Google realized that the sites that were appearing high in search engine results were not at all relevant. That is why they changed the algorithms. While SEO still uses keywords as a foundation, there are so many other things that have to be done in order to do high quality SEO work. Keywords are nowadays diversified and the focus is no longer put on the strict words you want to rank high for. Now you need to focus on long tail keywords and many other things.
SEO Is Really Expensive
While you cannot simply pay $200 for full search engine optimization services since that is way too cheap, the truth is that you do not have to pay thousands of dollars in order to get results. In fact, we can say that search engine optimization is one of the few investments that tend to repay themselves really fast.
Top Rankings Can Be Achieved In One Week
Some think that SEO results will appear after a single week. Others will say that 2 weeks is enough. Both of these beliefs are incorrect. You need to understand that in SEO you do not have any certainty that success is guaranteed. However, as time passes, traffic does grow in an organic way. This means that you do end up making more money. That will cover expenses and allow you to not worry much about when top rankings will be achieved.