Search engine optimization (SEO) is essential to generate respectable online traffic, which leads to user interest and future revenue. Not all SEO attempts are equal. There are the black hat tactics that get quick visibility and then get penalized by search engines. There are unintentionally clumsy SEO attempts that still get penalized. Then, there are perfectly legitimate attempts that still aren’t as successful as expected.
Make it Useful
The key behind every high-traffic website is quality. There’s no avoiding that with nifty tricks. Visitors click on links looking for quality content. If they don’t find it, they’re not satisfied. Search engines are aware of this attitude, and they have adjusted their ranking signals to satisfy the searchers. Fill your site with interesting, useful and dense content. Big name sites have suffered consequences due to flimsy material. Furthermore, do not replicate articles. It makes them appear flimsy. Posting the same work on different sites, even if you own all of them, sends up red flags for search engines and the ranking will drop.
Make it Easy
Search engine crawlers may seem smart but they’re really not, at least not when it comes to human quirks and errors. Make sure your site is readable to the human-illiterate. This means add easy navigation with site maps. Make meta tags unique. Like with content, meta tags should not be duplicated, or it will impact ranking. One area that will certainly impact ranking and yet can get overlooked is the coding. Crawlers read code and messy coding can confuse them or even block them from your site entirely. Add alt tags for images and flash files so that every inch of your site is crawler-readable.
There is one area where you can return to human quirks, though: keywords. Humans search, and search engines find results based on their input. Think of how you would search for your content in a search engine, and apply that knowledge of human language and habits to your keywords.
Pay Attention to the Details
The job isn’t over with good material and searchable site coding. After those are taken care of, look outside of your little corner of the Internet. Your links need to be within quality content even on another individual’s website. If they’re not, kindly ask them to be removed.
Most importantly, know your ranking and pay attention to you website analytics. These tips are meant to maximize your SEO efforts and ultimately reward you with more visitors, a higher conversion rate and measurable success. You won’t know what works unless you keep track of every success and even every failure. Optimizing your site for your specific market is ultimately a mix of good SEO techniques and continually tested and improved knowledge of your field.