User Engagement

7 ways to improve the user experience of your apps

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Apps

Mobile usage among people remain on the increase. Due to it, a multitude of apps have been developed, and the process is an ongoing affair. The importance of User Experience (UX) has never been this high. It is one of the main factors that potential users think about before purchasing any app. Developers must give … Read more

The Importance of Analytics in Ensuring Customer Loyalty

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Analytics

A business won’t thrive without a customer base that’s willing to put its trust in a product or service. New clients are definitely important, but loyal patrons are far more valuable, especially when they become brand advocates. In fact, studies have shown that the costs of acquiring new customers far outweigh the costs of retaining … Read more