Tag: Tracking
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How to measure the success of your social media marketing?
There are a number of ways to measure the success of your social media marketing campaigns. Here are 15 key metrics to consider: 1. Engagement rates. Engagement rates refer to the number of people who interact with your content, like, comment, or share it. This is a good metric to track because it shows how…
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The Importance of Analytics in Ensuring Customer Loyalty
A business won’t thrive without a customer base that’s willing to put its trust in a product or service. New clients are definitely important, but loyal patrons are far more valuable, especially when they become brand advocates. In fact, studies have shown that the costs of acquiring new customers far outweigh the costs of retaining…