How to Leverage Consumers’ Love of Mobile Devices
Is your business taking advantage of the incredible surge in mobile devices among consumers? If not, you’re missing out on a major opportunity for customer acquisition, growth, and monetization.
While consumer affinity for mobile devices and the rapid spread of mobile software and technologies means something different for each organization, it’s fair to say that every business — small or large, private or public — can benefit in one way or another. You simply need to figure out what’s going to work in your case.
Read through the following four tips and experiment with them to see whether they can help you take advantage of the new mobile marketplace.
- Invest in responsiveness
Are you currently using responsive web design for your company website? If not, it’s definitely time to invest.
Responsive design makes it easy for users to transition seamlessly from one device to another without your website’s UX being affected. It’s an extremely cost-effective investment and is quickly becoming the norm in the web-design industry.
In fact, Google has even hinted at the possibility that it’s begun to give responsive sites a slight boost in the search rankings.
- Get socially connected
While social media isn’t inherently mobile, it’s certainly becoming a fixture in mobile culture. MySpace and Facebook initially launched with desktop layouts, but they’ve since evolved to layouts that are much better suited to mobile devices.
Additionally, whole new social networking platforms like Vine, Snapchat, and Instagram have turned up with mobile as their foundation, not desktop. A quick look at Park View Legal’s Twitter page shows that it — along with thousands of other businesses — now caters its content and posts toward mobile users.
While you shouldn’t abandon desktop social media users altogether, you need to invest in mobile users first.
- Consider implementing a BYOD policy
BYOD (bring your own device) policies are becoming increasingly popular in progressive firms and dynamic workplaces. Not only do they allow the owner to cut back on IT expenses, but they keep employees happy and allows them to work with the technology that’s most comfortable for them.
There are various advantages and disadvantages, but many companies have discovered the former outweigh the latter. Explore the potential for a BYOD policy with your IT department and figure out whether or not it’s going to be feasible.
- Accept additional forms of payment
For businesses that sell products in physical retail locations, it’s always good to offer flexible payment options. Apple’s new mobile payment technology, along with the hundreds of incredibly sophisticated POS systems on the market, now gives you the freedom to offer your customers as many options as possible.
Apple Pay is particularly useful because it lets customers use their own mobile phones to pay for goods, in lieu of cash or credit cards.
Discover what works for you
In a tech-driven world, mobile devices are leading the way. During 2015 and beyond, you should look for ways to connect with customers further and boost your bottom line by implementing these tips as well as others.
You might just find that the next great idea is right around the corner.