Brand Mascot, the word itself tells everything, where brand is goodwill of the product and mascot is costume for product promotion. There are several benefits and advantages of adopting brand mascots in the business where a product can be promoted in limited scope of expenditure. Business generally opt for a brand ambassador for promoting their product and they also pays a lot of amount on them. A very smart organization never go for brand ambassador, they opt for a brand mascots which is evergreen promoter of business for ultimate business life cycle trend.
If you go for counting the benefits of brand mascot then sure there is a big list of features. Such benefits and advantages are as follows.
Less Scope of Expenditure
For the brand mascots, there is only one time expenditure is involved which comes at the creation of itself. It is very much less costly than other product promotion tools. You can go with video and cartoon animations with help of your brand mascot to advertise the business.
Increases Exposure of Business
Brand mascot creates a better exposure than any other promotional methods. It also creates an excitement within the people to see it. It is the appeal of the human psyche. Brand mascots attacks potential of customers to get know more about the business.
Greater Scope of Creativity
In the brand mascots you can add and manipulate your own creativity which extends the enjoying movement of people. Here is more chances to change the ideas in no time. Today every things related to animations and graphics are done easily on computers with less expenses.
Plays Better Than Brand Promotion
Like hiring a brand ambassador can takes a lot of time, money, location and sets, actors and actress. Such option becomes a big headache on business level. A brand mascot needs only graphics and imaginative mind sets and some of the tools.
Long Term Support for Business
Brand mascot is supportive for business at long term basis. Its not a one time option for your business. Brand mascot only needs only change of role. Here are some of the great examples of best brand mascots through out the best business industries.
- Google’s Android Bot is one of the best brand mascot where they have only one robot which fulfills the requirement of people to act in ads.
- MacDonald have a great brand mascot which makes children to enjoy more.
- Kellogg’s Chocos have its cartoon monkey which inspires children a lot like other cartoons.
All these are the benefits of brand mascots in business.