Everybody loves a little bit of inspiration when it comes to the latest technology. However, there is a boundary, a line that can be crossed, when it comes to interest in a particular subject, and that’s when it can become a passion. And when passion comes into the equation of what technology works best for you and makes you the happiest, that’s when a whole new realm of elegance, excellence, and attention to detail comes into play. That’s the moment when cost isn’t as important as how a particular product makes you feel. This is when you’ve jumped into a whole new realm of marketing and salesmanship.
Polishing a Full System
When a company decides to polish a full system, perhaps by redesigning a luxury set of entertainment products, it’s drastically shrinking the potential demographic to whom they are selling. But on the other hand, that demographic, assuming they’re passionate about this particular brand of what this system stands for, is going to want these products, need these products, on an obsessive emotional level. The happiness they derive from having the best of the best drives them to purchase these sets, and in effect, that is one situation where everyone wins.
Polishing the Main Device
Rather than a system, some companies prefer to just make one item super luxurious. Often it will be the one outlier in a system of really good products, but this is the one that is more refined, more expensive, more exclusive, or more detailed. Apple has a new watch that will fit in this category. If you, as a consumer, are truly passionate about watches, or truly passionate about Apple, then that single product is going to be the one that calls out to you. And other people who share that passion are going to recognize your drive and happiness because they will see the symbology. Human psychology is truly amazing when it comes to products in this regard!
Polishing the Presentation
Another way to polish a product or service is by polishing the presentation of it. This can be in the form of advertising via television and radio, or how a website is presented. Consumers who understand the work and money that it takes to create these smooth presentations will automatically enjoy the actual product more. That kind of shared energy between consumer and producer is fascinating, and the balance that companies need to have between satisfying different types of customers plays directly into these equations.
In the end, by increasing the polish on a product or service, companies increase the price, and sometimes drastically. But, as passionate people want that appearance of passion, they will purchase these items simply to symbolize the fact that they appreciate a product beyond the realm of pure logic.