The world of marketing is constantly changing. Is your drilling business able to keep up? Despite the fact that you and your employees still utilize tools and manual labor to get the job done, taking your marketing campaign to the next level with technology will procure you new clients, and help you to keep existing ones.
According to Mashable, 81% of small and medium sized businesses use social media. If you’re not on the bandwagon yet, here are five tips on how to use technology to market your drilling company.
Almost everyone has an email account, including your customers. One of the most practical and efficient methods of marketing is email. That’s because it is affordable, measurable, and highly effective. According to the Direct Marketing Association, email marketing has unbelievable ROI potential – 4,300% to be exact. Create a monthly newsletter to keep customers up to date on your services, send special offers via email, and allow customers to go paperless by sending them their bill via the internet.
Market with Social Media
More people today trust user generated content more than any other type of reviews on businesses. Take advantage of this resource by taking your marketing campaign to social media. Create a Twitter, Facebook, Instagram and YouTube channel for your drilling business and create your own online community centering around your brand.
Better Customer Service
You can definitely enhance customer service by embracing technology. Save customers the time and hassle from frequently asked questions and post answers on your site, including your hours of operation, rates, services, and locations you serve.
Getting a communication cloud can better assist your employees with navigating constantly calling customers. This helps more efficient and faster customer service.
Easily reach potential customers who are on the go through mobile marketing. This enables your company to send marketing material straight to their phones, tablets, and laptops. Since your website is critical to your marketing campaign, it should be formatted to function properly on mobile devices.
Local Online Directories
Get local by creating a profile for your company on web-pages such as Yahoo Local and Google Places. This will help customers in your area to easily find your business based on their needs and wants. Establishing this type of presence is an important to-do for any company.
As you can see, there are many advantages to using technology to market your business. From email marketing and social media to online directories and cloud communication, you can effectively reach your target market audience, while saving money on your marketing campaign. It’s a win-win for everyone involved, including your biz and customers.